Skip to content

The Importance of Brochure Printing as a Crucial Marketing Tool

The Importance of Brochure Printing as a Crucial Marketing Tool

La Luz Printing Company | San Antonio TX 

Far too often many business owners place all their marketing eggs in just one basket by discounting the importance of other cost-effective marketing elements. In many instances the outreach takes the form of a website and stops there. Digital marketing can help the marketing effort but only when it is used in conjunction with other efficient tools.

One of the most important and impactful tools that you can deploy to round-out your marketing is the printed brochure. It is a versatile and cost- effective platform that can have a huge impact on the successful branding and positioning of your business. Extensive research has demonstrated that it is a tried and true element that has consistently proven its ability to help a business gain a distinct competitive advantage.

Here are some key points to keep in mind:

Kinetic immediacy

Unlike a website, a brochure is tangible. You can’t see a website without a computer or smart phone but you can read or peruse a brochure anywhere, anytime. Bold and compelling printed materials have the potential to hang around someone’s work space or dwelling for a long time. These materials have constant presence and that is an advantage. You can click away from a website leaving it in the ether, but the brochure is constantly present like a never-ending “commercial” for your business. In short, prospects hang on to paper communication longer.

Credibility and Legitimacy

A well-designed brochure gives legitimacy because it implies a well-run, efficient organization and that is an important element in building confidence and trust on the part of the prospect. The brochure gives credence and weight to anything you say about your business and capabilities.


A brochure can take on any innovative form. As a platform to differentiate and brand your business, it can be used to explain all or a segment of the business, services or products, or address a specific challenge or benefit. It is especially effective in featuring unique solutions or new applications.

There is no substitute for the personal touch

Aside from the fact that many prospects expect a serious business to have a brochure as a sign of credibility, the opportunity for personal interaction that it provides is highly advantageous. Handing a brochure to a prospect is like a friendly handshake. In fact, research supports that there is a natural action to open something right away that has been handed to you. A brochure can be a crucial element for initiating a relationship with the prospect that will culminate in a sale.

Marketing is about getting and keeping customers. A well –designed brochure is a valuable and effective tool that is both cost-effective and efficient in reaching new and existing customers for your business.

La Luz Printing Company is a San Antonio printing company serving small and midsize businesses. We offer printing services of a variety of quality, affordable print products, for your marketing and operational needs including business cards, flyers, booklets, brochures, postcards, signs, t-shirts, and much more!

We are a San Antonio based printing company offering full color printing services. We offer fair prices on printing products for small and medium size businesses in the San Antonio metro area. 

La Luz Printing Company

La Luz Printing Company
San Antonio Printing Company
903 E Nakoma Ste 105
San Antonio
, Texas 78216
Phone: 210-202-1800


Click Here For Driving Directions

Printing Services We Provide

Our San Antonio Printing Services Include
Banners | Booklets | Bookmarks | Brochures | Business Cards | Business Magnets Buttons | Calendars | Caps/Hats | Car Magnets | Carbonless Forms | Card Decks | Catalogs | Club Flyers | Custom Flags | Doorhangers | Envelopes | Event Tickets | Flyers Printing | Fold-Over Business Cards | Greeting Cards | Plastic Business Cards | Sidewalk Signs | See The Full List On Our Website | Trade Show Table Covers | San Antonio Business Cards | San Antonio Printing Services | T-Shirts

Our San Antonio Business Cards Printing Services Reviews

Our Yelp Business Card Printing San Antonio Reviews
Our Yahoo Business Card Printing San Antonio Reviews
Our Merchant Business Card Printing San Antonio Reviews
Our Facebook Business Card Printing San Antonio Page
Our City Search Business Card Printing San Antonio Page
Our Customer Reviews Business Card Printing San Antonio Services Page

Proudly Serving

San Antonio TX Printing Services Company Serving The San Antonio Texas Metro Area including: Alamo Heights|Balcones Heights | Castle Hills | Terrell Hills | Selma | Schertz | Universal City | Hill Country Village | Live Oak |Leon Valley | Windcrest | Kirby | Hollywood Park | Shavano Park | New Braunfels | Boerne | Garden Ridge

Office Hours

Monday 9am-5pm
Tuesday 9am-5pm
Wednesday 9am-5pm
Thursday 9am-5pm
Friday 9am-5pm
Saturday & Sunday Closed

Accepted Payment
Credit Cards: Amex, Visa, Mastercard, Discover
Personal and Business Checks

Nearby Places
San Antonio International Airport
Shopping: North Star Mall
Hilton Garden Inn San Antonio Airport
Hospitals: CHRISTUS Santa Rosa Hospital
Restaurants: Grady's BBQ,