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Benefits of Using Business Cards for Marketing

Reasons You Need Them

Do you own business cards? Have you ever considered them to market yourself, your products, or services? Why not? What are you waiting for? Having business cards with your contacts is a great way to market your business. You should consider the benefits of using them before you dismiss them completely. So, what is in it for you? Why should you bother to have business cards printed?

Advertising Convenience

You can only say so much about yourself or your business. After a while, you will get tired and have to shut up. What business cards offer is the chance to advertise your business products and services conveniently, long after you issue them. 

Business cards are usually small, compact, and very lightweight. You can carry them easily and distribute them very quickly when the opportunity presents itself. You do not even have to worry about people seeing what you are giving out if they are not part of your target audience. 

Professional Impression

The impression that people have of you and your business is very important. It will determine whether people take your business seriously or not. 

Business cards that contain your business brand and contacts will provide you with an air of professionalism that you would not have gotten otherwise. The fact that you would be willing to attach your contacts to a piece of paper will make you appear more competent and trustworthy. You will therefore be able to reach a wider target audience. This will lead to more sales and revenues down the line.

Long-term memorability

Long after you have left a networking event, your target audience members will be left with your business cards. These cards will serve to make you memorable, which in turn will make it easier for people to buy your brand products and services the next time around. In addition, people are more likely to refer others to your business simply because they have your contacts.


You should hire a business cards company like La Luz Marketing group. With the help of such a company, you will be able to create business cards that will enhance your visibility, reach, and convenience when marketing your business to your target market. Think about it!

About the Author

Ignacio "Primo" Duran, Owner | La Luz Marketing Group
Freelance Marketing Director | Entrepreneur Innovator

I’m a freelance marketing consultant with over 24 years of experience based in San Antonio, Texas. I work closely with marketing directors and business owners who need a strong marketing partner to assist them in optimizing their marketing objectives. I know how tough it can be to find the right marketing partner who “gets” how busy you are and shouldn’t give you extra headaches. I’m that guy that can help!

Back in 2008, I  started La Luz Marketing Group, Inc. We offer full service marketing services such as print, design, web and marketing consulting. My team and I have worked with hundreds of small to medium businesses in different industries.

“Primo” was my radio on-air personality name for 14 years and later I became a sales director for both radio and TV stations. My extensive background in managing marketing campaigns have been a key element in my client’s success. I am married and a busy father of a seven year old son. I’m an active member of River City Community Church and a current school board member at RCBA, a San Antonio area private Christian school.

San Antonio Printing Company

La Luz Marketing Group, Inc. is a local San Antonio printing company offering business card printing services to San Antonio business owners since 2008. Visit our website at

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