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Tips To Consider When Preparing Business Cards

When preparing business cards, there are key tips you must consider. By reading this article you will acquaint yourself to some of the top tips. 

Information On Your Business Card

The main reason as to why business people prepare business cards is to make it easier for clients to contact with them. For this reason, when preparing these cards, you ought to include contact information such as phone number, email address or website. Ensure that the business cards are precise on these details. 


Business cards should present information about the products/services the business offers. For instance, it must provide the brand color and logo. It is necessary that you design the business cards in a unique way. This makes it easier for clients to identify and easily remember your products/services.


When drafting business cards, you must be enthusiastic with the size of cards you opt. You should understand that each size, weather large or small, has its advantages and drawbacks. Typically, you should maintain the size of your business cards at 3.5 inches by 2 inches. This size is recommended since it can be accommodated and safely kept in small wallets. Otherwise, if you design a larger business card, you may lose some of your potential customers as they may have difficulties in carrying the cards.

Type of Paper

When choosing the paper to use for making your business cards, there are three major ideas you have to consider. They include: 

  • Design
  • Weight
  • Finish

Furthermore, you must consider the durability of the business cards. Keep in mind that flimsy and cheap business cards will wear out easily.


Lastly, when preparing the business cards, you ought to make sure that it presents your contact information in a more elaborate way. Thus, it is advisable that you design in such a way that it does not give enough negative space. Negative space gives your customers’ eyes time to rest and keep them focused on the card’s vital information.

About the Author

Ignacio "Primo" Duran, Owner | La Luz Marketing Group
Freelance Marketing Director | Entrepreneur Innovator

I’m a freelance marketing consultant with over 24 years of experience based in San Antonio, Texas. I work closely with marketing directors and business owners who need a strong marketing partner to assist them in optimizing their marketing objectives. I know how tough it can be to find the right marketing partner who “gets” how busy you are and shouldn’t give you extra headaches. I’m that guy that can help!

Back in 2008, I  started La Luz Marketing Group, Inc. We offer full service marketing services such as print, design, web and marketing consulting. My team and I have worked with hundreds of small to medium businesses in different industries.

“Primo” was my radio on-air personality name for 14 years and later I became a sales director for both radio and TV stations. My extensive background in managing marketing campaigns have been a key element in my client’s success. I am married and a busy father of a seven year old son. I’m an active member of River City Community Church and a current school board member at RCBA, a San Antonio area private Christian school.

San Antonio Printing Company

La Luz Marketing Group, Inc. is a local San Antonio printing company offering business card printing services to San Antonio business owners since 2008. Visit our website at

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